eBay is the largest and most popular auction site. It is heavily advertised and is the most well known site. However, in recent years, it's reputation has been tarnished by buyers who complain that it is not buyer friendly and by sellers who complain about their high fees.

If you want to sell something and don't care about the cost, eBay is the place to go. It is the most active auction site with the most buyers. However, for many sellers, the fees are too high to sell profitably. For new online sellers, eBay may be too expensive especially when there are sites that offer free listing and free stores.

For buyers, you will find a larger selection on eBay then any other site. Since buyers do not pay any fees, if you find a low price, you can save money. eBay's high fees to the seller may be causing the prices to go up. You also will find that popular items at a low price have a lot of bidders which may drive the price of the item up too high.

There have been complaints about customer service by both buyers and sellers. Due to the numbers of transactions, this is to be expected. However, complaining seems to be increasing in the last few years. Ebay has a program to reduce fraud and it seems to be effective. However, both the buyer and sellers should still be careful.